for midlife women

There's more to life than the ongoing dilemma of what to wear, right? 

 

Banish the *I don't know what to wear because I don't know what looks good on me anymore* blues and get ready to live your best (dressed) life. Let's make the mirror your friend and the world your runway.

 

ENROLL NOW

Imagine your life with more smile in your style.   

It's not about becoming invisible. It's about becoming invincible.


Who says you have to age gracefully? Instead embrace life's decades with purpose and power as a grown-ass woman. She is a woman who knows herself and owns her life. She is mature, prioritizes quality over quantity, and knows that there is more to life than the latest look or trending hairstyle. She knows style goes far beyond what is hanging in one's closet but also knows the power of what she wears.

This is your time of self-discovery and self-empowerment. If you like what you see in the mirror, you'll effortlessly get more of what you want out of life. Why? Because what you wear has the power to change how you feel, think and behave. If you look good and feel relevant and up-to-date you'll be on a journey to becoming a fully empowered, grown-ass woman today.

Let me get you there.

Student Love

What they are saying ...

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Style Your Life is unlike any other experience

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A message from Helene Oseen

 

This is not a membership. This is nothing like a course. This is an experience. You and me, and an intimate group of women who are creating the next version of ourselves together - and we start by expressing our essence through style.

 

JOIN US

Claim the *je ne sais quoi* that only you have

Your personal renaissance starts with style and evolves into who you are becoming.


Style is anything but superficial. It starts on the inside with the confidence and self-assuredness you feel when you know you are at your best. This is your moment to claim who you are today and who you choose to become tomorrow.

Becoming you doesn't have a best-before date. But, navigating your wardrobe in the space between *not-so-young* and *far-from-old* can be challenging. It's not just about making sure your wardrobe keeps up with the changes in fashion, it's about keeping up with yourself.

The whole program breaks down to three pillars of a stylish life

Based on the concepts in my best-selling book Wear Your Life Well - Lessons on the Journey to your Truest Self. 

Style Your Life is my proven fluff-free, step-by-step system, not simple formulas that put people in limiting boxes. It's about much more than fashion; it's the story of you. It's about dressing for the exact experiences and feelings you want to have more of in your life.

Design Your Life

Self-discovery

A well-thought-out style starts with a question: Do you remember YOU? You know her - the woman clothed in expectations who has lost sight of who she is, and who she is meant to be. I'll help you say YES to yourself. Together we'll transform and expand your life experiences in the pursuit of happiness - and that perfect outfit. Are you ready?

Fashion Your Style

Self-acceptance

You don't need to look like a certain type of woman or be a certain age to claim your beauty and power. Inside Style Your Life you'll get something you won't find in stores at any price - confidence. If you're ready to tap into the power of your personal style for the day-to-day moments that are your life, then this program is for you. 

Love Your Life

Self-mastery

When you lean into your life at any size or age and choose to live unapologetically magic happens. Style Your Life you'll claim your beauty, feel your power and celebrate your individuality.

Get ready to re-discover your dreams and restore your passion for life.

Here's What We'll Cover

Together, we'll do a deep dive into the core concepts including practical examples of the theory and easy-to-implement tips and techniques, to anchor your learning. Once you know my system, you can always use it. It works independently of current trends.

Core Concept 01.

Substance & Style

 
If you've ever felt overwhelmed about what to wear or how to create a look you love - one that loves you back - this is where we start. Fancy terms such as fashion psychology, wearapy, dopamine dressing and enclothed cognition will become clear. I will teach you how to discover the soul of your style. I promise you'll have the confidence to choose and only wear clothes that speak to who you are at your core.

We first discover the definition of true style. My step-by-step foundational personal style concept enables you to shake up your wardrobe habits as you change and evolve. 

Next, my special Style Your Life system offers a deep dive into a makeover for more than just your wardrobe but also your mindset. Get ready to express your substance and style by standing out beyond what you wear and own who you are by tapping into the power of style.

At the end of this module, you'll ...

  • Unveil your authentic style allowing your wardrobe to reflect the essence of who you are at your core.
  • Embrace a step-by-step approach to adapt and evolve your wardrobe ensuring that your clothing choices align with you.
  • Embark on a transformative journey that goes beyond mere wardrobe changes empowering you to let your unique style shine.

Core Concept 02.

Color & Creativity

 

Planning your wardrobe around your personal color palette will not take the fun out of fashion. Just the opposite. You'll save yourself time, money and frustration.

I'll equip you with my exact personal color analysis process so you can identify your natural color patterns that make you look vibrant, and visible. Plus, we'll explore how you can instantly up your makeup game because you will know your skin's undertones and inherent contrast levels for makeup and hair color.

I'll walk you through how to use color for various psychological effects. Want to be approachable? Make an impact?  Show your personality? You'll understand why you are comfortable with some colors and not with others in both your clothes and your environment.

At the end of this module, you'll ...

  • Use colour strategically to convey different messages and moods that express your unique personality.
  • Know the colours that satisfy your soul and plan your wardrobe around your unique colour palette. 
  • Stop playing the guessing game and choose makeup and hair colours that enhance your natural beauty.

 

Core Concept 03.

Beauty & Body

 

Body image is a common thread we share as women. Let's talk about clothes-body-life-confidence. Specifically, how clothes impact your body image - and vice versa. It's time to widen the definition of beauty and remember we don't have a best-before date. 

In this module, I'll give you my go-to tips to transform your relationship with your body and help you dress your shape while learning to make your realities work for you with a combination of camouflage, coverage and creative, no matter what shape or size you are.

In the end you will see clothes differently. When an outfit doesn't fit and flatter you properly, you'll stop blaming yourself and focus on dressing in a way that makes you feel at ease with your body instead.

At the end of this module, you'll ...

  • Stop struggling with your sagging self-image and find your own kind of beautiful.
  • Unlock the secrets to dressing your unique body shape with confidence making you feel beautiful regardless of your size or shape.
  • Understand the scale and proportions that work for you to look beautifully balanced.

Let's talk real-life results

 

 A new transformation for me

Flora B.
Anaheim, California


"I needed this course. Although I consider myself an accomplished woman, I came to understand that I was holding myself back and playing small. This class gave me the opportunity to get reacquainted with myself and the courage to say YES to who I am.

I had fun learning about my sense of style and found that even the seemingly small act of cleaning out my closet (6 bags later) started to spill over into other areas of my life. I started to think about what I want and need in my life and what I don't.

I appreciated Helene's easy-going and skilled guidance in creating a safe space that started a new transformation for me. The class is over, but my journey continues."

I see myself in a flattering new light

Jyenny B.
Los Angeles, California


"I see myself in a flattering new light. I can't even describe how much of a treat it was to simply think about ME for a few hours each week instead of homework, partner, pets and family. I looked forward to each session. I discovered that my sense of style was there all along, it just needed to be uncovered. I felt affirmed that there are no hard and fast rules, just guidelines. Helene challenged me to think in new ways. I enjoyed the references for maturing women as I find that to be a challenging time to navigate.

I felt supported by Helene's suggestions and will say whole-heartedly that Helene's masterclass is a can't miss experience of self-discovery and support within a community of wonderful women."

Core Concept 04.

Closets & Confidence

 
What good is all this strategy if you can't actually see what's in your closet? It's time to clear the clutter and talk about the end game of your wardrobe. That is how to actually have a feel-good closet with garments hanging in it that you can actually find and can't wait to wear.

After you say good-bye to anything that's not right for you, I'll teach you to work your closet, encourage you to look at your pieces through fresh eyes, and give you a knowledgeable perspective with the professional know-how I have. You'll learn how to pull it together by mixing the old and new in your closet in interesting and creative ways.

By the end, you'll know how to do an expert closet edit to curate a wardrobe that makes you comfortable and confident so you can focus on living your life, and not worry about what you're wearing.

At the end of this module, you'll ...

  • Confidently clear your closet of clothes that don't work for you now to create space for garments that genuinely make you feel good.
  • Choose the perfect outfit from your closet in five minutes flat and stop second-guessing what to wear.
  • Curate a wardrobe that brings you confidence and comfort. 

Core Concept 05.

Haute & Happy

 

You don't need to be perfect to be happy. It's quite a thrill to be able to put the final pieces of YOU together. In this lesson you'll learn more about those finishing touches that make you - YOU - only better.

Hair and makeup are a big deal. Your beauty regime is about so much more than doing your hair and putting on your face. If you haven't updated for a while, you are accidentally making yourself look out-of-date. I'll help you find answers and inspiration to help you discover what's best for you.

I'll also teach you the science behind shopping and how to shop like a stylist so that your shopping trips become easy and efficient. Whether you're looking for a stylish little pick-me-up, or a wardrobe staple you'll become a smarter shopper and know how to strategically choose the items you know will work for you whether in-store or on-line.

At the end of this module, you'll ...

  • Update your hair with your ideal style and refresh your face with modern makeup techniques.
  • Shop like a stylist and stop aimlessly looking on the racks, buying orphan pieces here and there.
  • Strategically choose (and only try on) the items you know will work for you and end fitting room frustration forever.

Core Concept 06.

Women & Wisdom

 

A true makeover is about much more than a new lipstick or more clothes. It's not about rules, it's about the freedom to break down your barriers to happiness. 

There is a difference between changing yourself and becoming yourself. In this module, you'll write your personal manifesto - a declaration of your core values and beliefs and how you intend to live your life based on the discoveries you've made about yourself during the program.

We'll also talk about the difference between ageless style and aging style, and how to future proof your new sense of style. By the end you'll celebrate your mindset makeover - that looking good, not young as you age powerfully and confidently is the ultimate way to Wear Your Life Well.

At the end of this module, you'll ...

  • Craft your personal manifesto embracing your authentic self and cherishing your core values. 
  • Concentrate on what's possible rather than impossible and fearlessly update your life with your substance and style.
  • Celebrate your journey inside this transformative experience with a newfound confidence that radiates from within.

Program and Exclusive Bonuses

 

Core Course 

 

Style doesn't age, it evolves just like our bodies and lives change.

There's a lot of content in this program and transformation takes time. 

You'll get LIFETIME ACCESS to exclusive digital content which includes all lessons, video materials, downloadable worksheets.

You can revisit the lessons, anytime and as many times as you want.

 

 

Support

 

You don't have to do this alone. You'll get  lifetime access to private members-only support. You'll get vibrant chats,  challenges, resources and other valuable bonuses inside our COUTURE COMMUNITY.

Inside you'll also have access to live GROUP COACHING sessions with me to make sure you punctuate your learning with exclamation marks instead of question marks! 

Proven Results

 

My 3 pillars of a stylish life is the official Style Your Life approach to true transformation.

You'll get the EXACT STRATEGIES I've used to help thousands of women upgrade their look and their life.

With an action plan you will learn how to implement the strategies, tactics and tools to feel more stylish and evolved than ever before.

 

Couture Community

Bonus #1 


You'll get to workshop your style with your new best- friends. As women we fashion friendships through conversations and clothes. Often those conversations are prompted by our clothes and that's what our private community is all about. Take a challenge. Post outfits. Ask questions. Get feedback. Give feedback.  You'll connect with an intimate group of women who have learned the same foundational strategies and are walking a bigger game - just like you.

Course Updates

Bonus #2 

With free lifetime access to all course updates you'll always be in the know because fashion is fluid and as I feel a need to add new updates, you'll have them too. 

Your investment:

 

In my past life we'd be working together in person, as I have with my countless clients over the years. I'm doing it virtually now because I can teach you at your own pace and in your own time zone, while supporting you one-on-one in a high-touch, high-value way. As a result I'm able to offer you a deep discount to my normal fee - at a payment that works for you.

Three payments of

$147

USD

PAY MONTHLY

One Payment of

$397

USD

PAY IN FULL

I really love my work

The women who join me inside Style Your Life will re-invent their style, their self-image and ultimately their life -  with me in their corner.

Hey, I'm Helene. I've been dressing women of all sizes, shapes, ages and stages for more years than I care to admit - and you're next. I realized years ago that my job was about much more than playing dress-up. It's about helping you find your essence and aligning your true self with your dreams. I help you take control of the messages you send so you can get what you deserve in your life and career. 

HERE'S MY WHY

Ever wished you had a personal style therapist? You do!

Someone who sheds light on your fashion conundrums, gives you advice on how to enhance your natural beauty, helps you claim your enough-ness, and creates a fun space for women to find connection, acceptance and support.


Style is multi-faceted - it's not just about the way you look, but also how you carry yourself and communicate with the world. This is where I'm giving you support to put the program into action. Why would I do this? My goal is to make sure you get total clarity on how to style your life. You'll get the answers to your most pressing questions so you can stay in momentum and feel supported. I'll help you harness your unique strengths and cultivate an air of confidence that resonates in every room you enter.

When you upgrade to VIP your experience, you become my client

Limited Time Offer $97


You'll get one private 1:1 power hour coaching sessions, just you and me if you choose to accept the VIP offer to an elite coaching experience. This special 50% off rate is only available when you enroll.

This VIP experience is designed to make sure that you get the best possible personal treatment and attention from me to help clarify any lingering questions and ensure you make the most of your already exceptional one-of-a-kind experience, inside an already robust program. 

 

Read the FAQ

Here's what your Experience could look like

 

 

You've already started to celebrate yourself because you've finally given yourself permission to be who you really are (and look the part). You've set your intention to design your life and feel good.

 

 

You're empowered to be your own kind of beautiful as I guide and support you through the lessons and learnings. You'll get the tools and techniques that are essential to Wear Your Life Well. 

 

 

You'll look in the mirror and continue to respect who you see, accept who you see and empower who you see, because the woman looking back at you has unlocked the woman she wants to be.

Three payments of

$147

USD

PAY MONTHLY

One Payment of

$397

USD

PAY IN FULL

Real life results

 

Now I'll stop wasting money

Tracey B.
Penticton B.C.


"It was amazing - the way Helene was able to blend style, color, body types and other "outer things" we deal with as women while we are navigating the "inner stuff" around dealing with change, self-awareness, self-love, empowerment and being true to yourself, all in one course.

Journaling was new to me and the prompts made it so easy to start. I love what's coming out of me and now I'm getting a deeper understanding of who I am.

I had never taken an on-line course before and wasn't sure what to expect. I was sorry when it ended."

 

Anytime, anywhere access is awesome

Tanya H.
Breezy Point, Minnesota


"I got so much out of this class! Having the recorded sessions available anytime that suited me was awesome and I got full value. In addition if I had any questions I was able to reach out to Helene and the group through our private community. I felt completely supported by Helene. 

Helene has a loving and tender approach that I, like so many women as we unrobe from the thoughts and ideas that hold us back from being who we really are. 

She walked us through a process of dressing in a way that allows us to live our lives true to ourselves. She moved me into a place where I am comfortable with myself.

Take yourself off the discount rack

If you were ready yesterday to show up for yourself and be happy in the skin you're in, you can get started on your transformation today. 


How much is it worth to you to look good and feel good with a new confidence in yourself?  I've designed this program to be the best possible investment you can make in yourself. To me your success is personal. You're not in this alone, we're doing this together.

But maybe you're a little skeptical. I get it.

If you're thinking *this sounds amazing but I'm still not 100% sure that this will work for me* lets connect. If this feels like something that's right for you, and you have questions send me an email. I'm not going to be selling you anything that isn't a good fit for you. 

That's not my style.

 

CONNECT WITH ME

Still thinking about it?


Trying out this program is completely risk-free because I offer a worry-free 100% money back guarantee. If you're feeling this program isn't a perfect fit for you, within 15 days of registering simply contact me. If I can't help get things moving in the right direction, I'll gladly give you a refund.

Three payments of

$147

USD

PAY MONTHLY

One Payment of

$397

USD

PAY IN FULL

Beauty is every woman

 

My fears were soon put to rest

Kellie D.
Playa Coronado, Panama


" Fashion has always felt like my nemesis. When I began this class, I was nervous about what I would be asked to do and wondered if I would have to spend a fortune to be stylish.

My fears were soon put to rest. I appreciated this class was not focused on one type of woman. It was evident right from the first class that Helene understood the importance of creating a trusting environment. This class is for any and every woman looking to claim or re-claim her confidence."

A life-changing experience 

Carole R.
Derbyshire, England


" It was like Helene sprinkled magic dust on me. I had no idea how little I used to know and how much I would learn.

Helene provides so much information, all of which got me thinking in ways I'd never done before. I began to see changes in myself, my style and my life very quickly. It's been a tremendous life-changing experience.

Helene you are elegant, warm, witty, generous and unafraid to show a vulnerable side. Thank you for sharing yourself and your wisdom."

A look in the mirror of my life

Shannon S.
Maui, Hawaii


"This class was powerful. I'm at a time in my life journey where I am transitioning into a new stage and I want to be at peace with myself as I let go, reinvent myself and stay relevant.

This has helped me question my fears, examine my goals and intentions while examining the process of aging and the wisdom and acceptance that evolves.

Helene didn't skirt the issues that challenge so many of us. I loved that she skillfully included fashion in ways that were informative and FUN."