What's your closet identity?
Do you know the look that's just SO you? The look you wear when the compliments come? The one that makes you feel good in the skin you're in?
Got 2 minutes? Take the quiz and find out.
What's possible for you?
You deserve to have it all. My work is the ultimate mash-up of personal style and personal mastery so you can wear your next life chapter with confidence, power and purpose.
You can embrace aging with authentic beauty and timeless style. You can finally be who you want to be and do it with style. I'll show you how.
Start your own journey now.
Style Your Life
Crisis? What crisis? With a new look and outlook midlife is anything but a crisis.
STYLE YOUR LIFE is the antidote to today's youth-and-beauty obsessed culture. This exhilarating program will support you with calming fashion advice about how to choose flattering clothes that will fit your shape and style for the rest of your life.
If you are looking for insider secrets to an ageless style that's best for you this program is the perfect fit for you. It's anything but one-size-fits-all.
You don't need to look like a certain type of woman or be a certain age to be chic and confident.
It's about doing you - and owning it from the inside out.
Get the *Pretty* Back
Mini Midlife Makeover
Strong. Stylish. Confident.
It's who you are. Don't feel that way? You will.
If you feel like you've lost your *je nais sais quoi* because you're clothed in what chaos the world throws at you, you're not alone.
GET THE *PRETTY* BACK is an invigorating, introductory program that will help you jump-start your journey to claim your signature style and feel good in the skin you're in. That's no small achievement.
There will always be someone who doesn't see your beauty and your worth.
Don't let it be you.
Helping you be your own kind of beautiful
Hey there, I'm Helene Oseen.
As an award-winning personal stylist and fashion curator I use my super-powers to help women express their essence and show up in their lives powerfully and purposefully.
You see, I've always been that girl who roots for other girls, tells a stranger her outfit is amazing and encourages other women to believe in themselves and their dreams.
Experience the transformation that comes with a cohesive, versatile wardrobe that is congruent with you. I'll help you dress your self, your body and your life.
Right now, it's not about what's in or what was. It's about doing you - and owning it.
On the blog
In the media
Women have been interested in fashion as long as designers have strutted their wares on the runway. But for every fashionista, there are many unsure about the best way to put an outfit together. Almost 25 years ago, Helene Oseen came to the rescue with her Fashion 911 column in the pages of the Calgary Herald. Working as a style consultant, she's back with a monthly column to offer advice on how to develop a signature style.
Read Style Therapy on-line the second Saturday of every month.
PRAGMATISM, PERSONALITY DRIVE FUTURE OF FASHION
It's safe to say 2020 was a wash in terms of style. Pandemic will have long-lasting impact on our style choices, Helene Oseen says.
Are you a black-o-holic?
Learn the tricks and secrets to wearing black well. Women who wear black best make intentional style choices. Don't just throw it together and hope for the best.
It's not always easy to dress in animal prints. It is one of the most divisive trends in fashion.
Learn how to take a walk on the wild side with a bold statement of femininity.