What's your closet identity?

Do you know the look that's just SO you? The clothes you wear when the compliments come? The one that makes you feel good in the skin you're in?

Got 2 minutes? Take the quiz and find out.

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Who do you want to be as a woman?


Strong. Stylish. Confident.

It's who you are.

Don't feel that way?

You will.

It's true. The most beautiful thing a woman can wear is self-confidence.

In this fantastic (and free) training you'll learn simple strategies to step into your mindset makeover and start to up-level your look and your life. 


What's possible for you?

Your life belongs to you and it's happening now. You deserve to have it all. It's time to own your authenticity. My work is the ultimate mash-up of personal style and personal mastery so you can wear your next life chapter with confidence, power and purpose. I'll walk you through what it means to live a life that not only looks good, but feels good too.

You can be, do and have whatever you want. That's what I'm here for.

Start your own journey now.

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Style Your Life


Crisis? What crisis? With a new look and outlook midlife is anything but a crisis.

STYLE YOUR LIFE is the antidote to today's youth-and-beauty obsessed culture. This exhilarating program will support you with calming fashion advice about how to choose flattering clothes that will fit your shape and style for the rest of your life.

If you are looking for insider secrets to an ageless style that's best for you this program is the perfect fit for you. It's anything but one-size-fits-all.

You don't need to look like a certain type of woman or be a certain age to be chic and confident.

It's about doing you - and owning it from the inside out.

Midlife Makeover

Mini Course

Strong. Stylish. Confident.

It's who you are. Don't feel that way? You will.

If you feel like you've lost your *je nais sais quoi* because you're clothed in what chaos the world throws at you, you're not alone.

YOU 2.0 is an invigorating, introductory program that will help you jump-start your journey to claim your signature style and feel good in the skin you're in. That's no small achievement.

There will always be someone who doesn't see your beauty and your worth.

Don't let it be you.


Helping you be your own kind of beautiful


Hey there, I'm Helene Oseen.

Trust me when I say I am NOT a model but I wear the title ROLE MODEL well. I not only dress women, I address them to make them feel, own and celebrate their uniqueness and enough-ness.

My mission is to help midlife women see their true beauty in the woman they are becoming.  As an award-winning personal stylist, best-selling author, syndicated columnist and fashion curator, I use my super-powers to help women express their essence and show up in their lives powerfully and purposefully. We're not too old for that.

You see, I've always been that girl who roots for other girls, tells a stranger her outfit is amazing and encourages other women to believe in themselves and their dreams. I know that the most important part of what I do is to *see* you so that you'll change the way you see yourself, your style and the world around you.

Experience the transformation that comes with a cohesive, versatile wardrobe that is congruent with you. I'll help you dress your self, your body and your life. My singular focus is to help you show up authentically and change the story of aging.

Right now, it's not about what's in or what was. It's about doing you - and owning it.

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On the blog


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Helene Oseen 2.0